A few weeks ago, Snapchat updated its app. The new version had a little purple dot in the upper-right corner of the app’s Stories screen. If you’re a normal, casual Snapchat user who uses the app to send goofy selfies to your friends, you might not have noticed the dot at all. Or you might have tapped it, seen an unfamiliar menu with a panoply of weird logos on it, and gone back to your selfie-taking.
But if you’re a media executive, that little purple dot — the gateway to Snapchat’s new Discover platform — might represent a big shift in your thinking.
There’s a ton of chatter in the media world about Snapchat’s foray into news. And the media is right to gossip: Snapchat Discover is huge. I’m not privy to Fusion’s Snapchat metrics (and even if I were, they wouldn’t be representative of the platform as a whole, since we’re only on the non-US…
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