‘It’s Yours’: A Short History of the Horde

Longreads

Eva Holland | Longreads | February 2015 | 10 minutes (2,458 words)

Ta-Nehisi Coates started blogging for The Atlantic on August 4, 2008. His first post was titled “Sullivan… McArdle… Fallows… Coates???” and it laid down his terms from the start: “My only rule, really, is simple,” he wrote. “Don’t be a jerk to people you disagree with.” He’d been hired to fill the slot left in the magazine’s roster of bloggers by Matt Yglesias, and he addressed how he’d be coming at the role differently. “Matt has a fairly amazing ability to comment, from a left perspective, on a wide range of issues… Knowing my own limits, I’ll take a different tack. On things I’m not so sure on, I’ll state my opinion rather gingerly and then hope my commenters can fill in the gaps.”

The blog would soon be widely lauded for the keenness and clarity of its…

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